“We all — in the end — die in medias res. In the middle of a story. Of many stories.” — Mona Simpson
These poignant words were part of Mona Simpson’s tribute to her late brother, Apple founder, Steve Jobs. Mona’s words really get to the heart of the matter, though, in that, not only do we all die, but we all die in the midst of our lives, in the middle of our stories.
We wanted to end our month-long focus on preparing for and managing the inevitable with this quote. Ensuring that you, your loved ones, and your business are adequately protected from the ill-effects of an unforseen death or tax liability can make all the difference in the world.
Here at St. Croix Advisors, we seek to minimize the financial implications those inevitables can have on your story (and the stories of those around you). We just can’t say it enough, proper planning is the key.
Contact us today to ensure that your story is adequately protected.
To read the full eulogy (and we highly recommend it), please visit the October 30, 2011 New York Times article, A Sister’s Eulogy for Steve Jobs.



